Artificial intelligence is taking the world by storm with recent innovations like Chat GPT that have blown people’s minds. However, a debatable question is whether Chat GPT can be a viable alternative to the popular Google Search or other search engines due to its nature of trying to answer every question or query a user throws at it. Today we will try to answer that question. But first, let’s look at the basics.
What is Chat GPT?
ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot launched by OpenAI in November 2022. OpenAI has trained a model to talk to the far end user. “The conversational format allows ChatGPT to answer follow-up questions, admit mistakes, challenge false assumptions, and reject inappropriate requests,” OpenAI explained.
Chat GPT is still free to use, but people recently discovered a new paid expert plan at $42 per month that offers more advantages over free users. What’s impressive here is Chat GPT’s human-like response and users are making the most of it, whether for personal or business use.
Why is Google concerned?
According to a recent report by The New York Times, Google is very concerned about the existence of Chat GPT because it could pose a threat to Google’s search business. Ironically, Google’s search engine preyed on other smaller players from the start because others couldn’t keep up with what Google was doing.
Experts believe that not only is Google concerned about Chat GPT, but that there are other organizations using a similar model. You can ask direct questions to AI, which can give more accurate answers with the help of a human touch, because these AI chatbots make you think about why you should use Google search.
A Google executive speaking to the New York Times said that AI chatbots like ChatGPT could disrupt the search business and thus impact the advertising business, from which Google derives most of its revenue.
Does Google have a countermeasure?
Organizations as large as Google never run out of resources and can put their resources to good use whenever they feel their existence is being threatened. So Google knew where the world was moving and already introduced chatbots in 2021. Google’s technology is called LaMDA, which stands for Language Model for Dialogue Applications.
“LaMDA’s conversational skills have been built over many years. Like many recent language models such as BERT and GPT-3, it is based on Transformer, a neural network architecture invented and open-sourced by Google Research in 2017,” Google explained at the introduction of the chatbot.