YouTube appears to have plans to take on industry giants of the podcast space like Apple and Spotify. An 84-page document has been allegedly leaked that is said to outline the roadmap laid out by the company. The document is believed to be intended for podcast publishers. According to this leaked document, YouTube is supposed to be planning to improve the podcast ingestion onto its platform. There is also expected to be a new podcast homepage with a familiar YouTube layout.
YouTube is planning to improve podcast ingestion by piloting the ability to pull in podcast RSS feeds, TechCrunch reported. The company will centralise podcasts on a new homepage at YouTube.com/podcasts. The URL does not yet work, but it also doesn’t automatically redirect to the YouTube homepage – which is what it does if you put other random words after the slash.
YouTube will also feature audio ads sold by Google as well as other partners. The addition of a new podcasts vertical to YouTube would be a logical next step for the company.