Meesho New Update: SoftBank-backed e-commerce company Meesho has added eight new vernacular languages to its platform and aims to bring together 377 million potential customers across regions. The company gave this information on Friday.
Meesho has added Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Oriya languages to its platform keeping in mind the regional consumer. Now Meesho customers will be able to operate their accounts, access product information and place orders in their preferred language.
Sanjeev Barnwal, Chief Technology Officer, e-commerce company, said in a statement, “About 50 per cent of our consumers are new to e-commerce and many may have never transacted on such platforms. Meesho aims to bridge the linguistic barriers by offering a local language option on its platform.
Last year, Meesho had given the option of Hindi language on its platform. The company aims to bring in around 377 million potential consumers with it, the statement said. Most of Meesho’s consumers are from tier II and non-Hindi speaking cities like Ahmedabad, Vadodara and Jamshedpur where English and Hindi may not necessarily be the preferred language.