Two of the latest Toyota models in the country, the Urban Cruiser Hyryder midsize SUV and the Innova Hycross, are powered by hybrid engines, and the company believes there is clear scope for these technologies in India. “The goal (after launching the Urban Cruiser Hyryder) was to provide customers with new self-charging technology.
We’ve had very good reactions to the Hyryder and the later Innova Hycross,” Atul Sood, Vice President of Marketing and Strategic Sales, told HT Auto.
“Our mindset is based on a country’s energy mix and customer preferences. We have the technology available and we can examine how we can work in that direction.”
At Auto Expo 2023 in Greater Noida, Toyota has one of the largest pavilions. But more importantly, it has one of the most diverse pavilions on display, featuring hydrogen-powered and plug-in hybrids as well as all-electric bZ4Xs.
But at a time when many manufacturers are jumping head-on into the world of all-electric vehicles, Toyota is playing a cautious game of patience. Powerful hybrid models are running well, so it’s claimed to be affordable. “The response to Hyryder and Hycross’s powerful hybrid technology has been amazing. It shows that customers have great faith in us and in our technology,” said Sood, avoiding questions about pre-orders for both models. He confirmed that deliveries of the Innova Hycross, priced between 18.30 lakh and ₹29 lakh (ex-showroom), will begin this month.