Flipkart joins hands with Pocket FM to introduce AudioBooks

Flipkart Pocket FM AudioBooksFlipkart ties up with Pocket FM to offer audiobooks. E-commerce company Flipkart has forayed into the audiobook category by partnering with online audio platform Pocket FM.

In a release issued by the company on Tuesday, it was said that under this partnership, Flipkart will provide exclusive and authorized audiobooks through Pocket FM to its more than 400 million customers.

According to an estimate, around 25 million people listen to audiobooks in India. Kanchan Mishra, business head of daily consumption goods (FMCG), home and general merchandise at Flipkart, said audiobooks have gained prominence during the pandemic.

This partnership will help authors to promote their work on their platform with the help of audiobooks. Pocket FM officially launched its audiobook platform in March 2022. According to the release, Pocket FM sells over 1.20 lakh audiobooks every month.

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