India celebrates National Tourism Day on January 25 every year to raise awareness of the country’s economic and financial growth and development and promote tourism. Famous for its rich cultural heritage, natural beauty, ecotourism and mythological heritage, India is considered one of the world’s top tourist destinations. The Ministry of Tourism takes all necessary measures to improve tourism at the central, state and public level.
History and Significance of Tourism Day:
The history of India’s National Tourism Day dates back to the days of independence. In 1948, India established the first Tourism and Transport Commission to promote tourism for the economic and financial well-being of the country. In 1958, India established the Ministry of Tourism under the Ministry of Transport and Communications, headed by a Joint Secretary-level Vice Minister. This day is celebrated with great enthusiasm and grandeur with several events, workshops, seminars and programs held across the country to raise awareness of the importance of tourism.
Economic impact of tourism:
Tourism plays an important role in the Indian economy and generates employment opportunities and revenue for the country. According to the World Travel and Tourism Council, India’s travel and tourism industry is expected to create 42.8 million jobs and contribute 9.2% of the country’s GDP by 2028. This industry is also a major source of foreign currency from which tourists generate revenue. Through the purchase of hotel accommodations, transportation, local goods and services.
Promote sustainable tourism:
As the tourism industry grows, it is important to promote sustainable tourism practices that preserve the environment and support local communities. The government has implemented several initiatives to promote sustainable tourism, such as the Swachh Paryatan Abhiyan, which aims to clean and beautify tourist destinations, and the Responsible Tourism (RT) initiative, which promotes responsible and sustainable tourism practices.
The role of technology in tourism:
In recent years, technology has played a major role in the growth of the tourism industry. From online booking platforms to virtual tours, technology has made it easier for tourists to plan and book travel. The Indian government has also embraced technology with the launch of the e-Visa program, which allows foreign tourists to apply for visas online, and the DigiYatra initiative, which aims to provide a seamless travel experience through the digitization of airport processes.
Discover India’s hidden gems:
India is a land of diversity and offers a range of tourist destinations, from the lively festivals of Rajasthan to the quiet backcountry of Kerala. However, India still has many hidden gems waiting to be discovered. The Government of India has also promoted regional tourism through initiatives such as the Incredible India campaign, which aims to promote lesser-known destinations, and the Ministry of Tourism’s PRASHAD initiative, which provides financial support for the development of pilgrimage and spiritual destinations.
As we celebrate National Tourism Day, let’s take time to appreciate the beauty and diversity of India and the opportunities it offers to locals and tourists alike.