On Thursday, the day before Brahmastra’s release, certain reports claimed that Brahmastra had ‘failed’ to major Indian cinema chains such as PVR and INOX, inflicting massive financial losses. On Saturday, PVR Cinemas CEO Kamal Gianchandani set the record straight in response to ‘false and negative’ information about the film.
PVR and INOX stocks plunged on Thursday and Friday as a result of negative publicity for Brahmastra, according to one report. According to a report by Business Insider, the cinema chain suffered a loss of around Rs 80 billion as a result of the decline.
On Saturday, Kamal Gianchandani commented on the report via Twitter, but he did not explicitly comment. He said, “I was surprised to see misinformation and negative information about @BrahmastraFilm on the internet and in the media. Is it a lack of understanding or is it deliberately to be suspicious?” He added that PVR had a Rs 8.18 billion box office business for Brahmastra on Friday, which is higher than many other recent blockbusters: “In order not to miss an important fact, @_PVRCinemas said on Day 1 of 8.18 for #Bramhastra. We can confirm that they performed a cr Net BO. To put this in context, some of the recent superhits recorded on #PVR Day 1 were , Sooryavanshi – 5.08 cr, Gangubai K – 2.48 cr, RRR – 8.64 cr, KGF 2 – 11.95 cr, Bhool Bhulaiyaa 2 – 3.26 cr” further read his Twitter thread.
Given the booking trend, Gianchandani adds that we expect the numbers to be much higher on Saturdays and Sundays. “The way the pre-sale goes today (Saturday), @_PVRCinemas will easily cross 9cr NBOC (today) and 10cr NBOC on Day 3/Sunday. A simple take-away as the film grows further from record first-day numbers is a simple takeaway. “It’s just that paying audiences are enjoying the movie and spreading positive things about it. #PVR is having a great weekend that’s very encouraging given their massive movie lineup over the next three months.”
Brahmastra was released with a very strong opening at the box office. Ayan Mukerji’s film grossed 75 billion rupees worldwide, including a gross domestic sales of 47 rupees on the first day of its release. Both figures are among the highest for a Bollywood film in a pandemic era. There are extended cameos from fantasy epic stars Ranbir Kapoor, Alia Bhatt and Mouni Roy, as well as Amitabh Bachchan, Nagarjuna and Shah Rukh Khan.