New Delhi: The focus of the Center has been on the fake review happening on the e-commerce website. In this regard, the Ministry of Consumer Affairs, along with the Advertising Standards Council of India (ASCI), will hold a meeting with all stakeholders including e-commerce companies today. The impact of fake reviews will be discussed in the meeting, which mislead consumers to buy products and services online. In a statement, the ministry said that the objective of the meeting is to broadly assess the impact of bogus and misleading reviews on consumers and to take measures to prevent such malpractices.
Consumer Affairs Secretary Rohit Kumar Singh has written to all the parties in this regard. These include major e-commerce units like Flipkart, Amazon, Tata Sons, Reliance Retail. The Secretary shared with all stakeholders the screening of the online review on 223 major websites in the European Union (EU). Screening revealed that about 55 percent of the websites violate the EU’s guidelines on business habits. At the same time, the officials found that traders on 144 out of 223 websites did nothing to ensure that the reviews posted on their websites were accurate or not. For example, anyone who has reviewed a product or service has actually purchased that product or service or not.
The secretary said in the letter that the number of consumers shopping for goods and services online is increasing day by day. He said that products on e-commerce platforms are bought just by looking at the picture. Customers are not able to see the goods with their hands like they can see in the shop. In such a situation, most of the customers look at the review of any item before buying it and trust it. Based on the experience shared in the review, the customer decides to buy the goods or services. Fake and misleading reviews violate the Right to be Informed under the Consumer Protection Act 2019.